Introduction
In today’s world, effective communication is critical. This program is designed to provide learners with the fundamental skills and practices of various professional communication contexts to enable them to strategically package messages through appropriate channels.

The study of communication in different contexts will provide students with the unique opportunity to develop insights and understanding of the theoretical and empirical basis of this complex discipline. The program provides students with opportunities to learn the foundational skills and practices of particular professional communication contexts from a biblical perspective.

Area of specializations

1. Advertising
2. Mass Communication
3. Corporate Communication
4. Public Relations

Program Objectives

1. To increase awareness of the roles communication practitioners and theoreticians play in society.
   To inculcate high regard for traditional communication systems, particularly in the era of new media technologies.
2. To produce skilled graduates who will offer leadership and managerial skills in the communication/media industries.
3. To introduce students to Christian ethical and moral behavior in a variety of communication contexts.
4. To provide quality undergraduate instructions in communication studies so as to enable those capable and interested to pursue Post-Graduate studies.

Program Information
The program is therefore expected to play an important role in producing professional communicators who will assist in linking theories and principles of communication to industry and communities in the 21st century.

Entry Requirements
Minimum of KCSE Grade C+ (plus) or its equivalent Minimum of KCSE Grade C+ (plus) or its equivalent or; C plain with Pre-university Certificate or Relevant Diploma from a recognized institution or mature age entry.

Intakes
January, May, and September